Composing persuasive ad copy involves your understanding what you want from your chosen audience. There are many factors that actually make your advertising message effective and help you get a better return on your investment. Before you can actually start injecting persuasive text into your copy-writing you need to know how persuasion truly works. If you thinking that persuasive advertising is about pressuring your prospect into taking action then you are wrong, there is a lot more to it than that. You need to look at every piece of ad copy that you create as a your personal salesman that’s trying to get you the sale by persuading the prospect…
The biggest thing that you have to think about when you write persuasive copy is talking to your prospect about your prospect. It’s right; people reading your ads aren’t all that interested in your how amazing you are; they only care about what you offer them. It is important to prove to your reader that your products can benefit them, not that you are amazing and good at creating things and facing down challenges. To put it more simply, persuasive advertising copy speaks directly to your reader in language that he uses himself by focusing on what he wants/needs/desires until he feels compelled to take the actions that you want him to take.
Be sure that the content of your advertising copy is basic because that is the only way that you will really be able to persuade your buyer and help him feel convinced about your offer. If you use a bunch of jargon that isn’t strictly needed, it’s going to work against you instead of working for you. You have to keep your copy as simple as possible and avoid using any complicated sentences or statements that might put off your prospect. Persuasion is about getting the other person understand your point of view and agree with you, which will only be possible when you remove any chances of confusion.