Online articles are not the same as those written for print publications. People reading information online want to be able to digest it easily. You want the material to be presented in such a way that it can be quickly absorbed. Everyone reads the title before anything else, which is why it must be carefully considered. Having the wrong title can mean your article gets very little attention at all. So what exactly should you be doing to ensure that you’re writing a good article title? Let’s find out.
Always be very clear about what you are trying to accomplish in the article. Another critical aspect to success with your article is understanding your audience, and that comes from market research. It really doesn’t matter what kind of people you’re aiming with your article, as long as you know what interests them. Once you have all that clear in your mind, then you will be properly armed to address them.
Mentioning a major benefit in article titles is just another strategy that you can use sometimes. However, you can miss the mark and have poor results if you talk about a benefit that is not so desirable. If you are just learning, it is a better idea to just keep things simple but very solid and well conveyed. Give them a unique perspective of what you’re offering in the article. It may help to save the title for last so you know exactly what you need to mention in it.
If you want to go a step ahead, then use ‘shock value’ in your article titles, and don’t just surprise your readers, but shock them with your titles. The one thing you want to avoid is doing this the wrong way because you can get all kinds of wrong responses. You can generate extreme curiosity if you play your cards right and do not turn people off. The worst thing you can do is say something in the title that has nothing to do with the article content.
The reason people can have such a tough time writing their article titles is usually because they have not learned how to do it. The best approach is to create as many as you need to, and then work them until you have something you like. Work to optimize your titles by rotating them out and replacing with something new. You can become quite talented at this if you are willing to put forth the effort. Be very patient with this overall process because everybody needs time to improve this skill and it is a skill.
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